There’s a saying that a picture speaks a thousand words. And this couldn’t be truer in marketing. Larger than life pictures, colorful visuals, and picturesque cinematography are all employed when promoting a brand, furthering a message, and building affinity. The same principles should also be applied to print marketing, especially if the effect that you want is direct and arresting. You may be resorting to the likes of brochures and pamphlets, but if you want to give your brand an exclusive look, you should make a coffee table book. Basically, coffee table books are oversize reading materials that are mainly composed of pictures and accompanying texts, which are normally short. You can use this material to tell the story of your brand. Some even use it when launching a new product line, a new subsidiary, or even when introducing a new leadership in the business.

Your coffee table book should be tasteful and aesthetically pleasing. This may sound difficult for those who are doing it for the first time. But that should not worry you. There are actually some simple guidelines that will make sure that your coffee table book will be beautiful and engaging. If you are looking for such tips, you are reading the right article. Below are some pointers to take note of:

Pick a theme

When coming up with a coffee table book, you should work out on a theme. The theme is basically the gravity that pulls every item you will put in the coffee table book. It is some sort of a slant that will give your coffee table book the needed direction. Again, you can pick a theme based on the occasion or the existing theme of your marketing campaign. Is it all about celebrating milestones? Is it about rebranding? Is it about introducing a new product? These are the questions that you need to ask.

Consider a different approach

Normally, coffee table books are printed in large formats so as to attract readers. They use glossy paper for that premium feel. If you want to stand out, you may use a different approach. For one, you may use recycled paper for your pages. This is to show your commitment to environmental preservation. You may even use black and white pictures for classic vibes. Regardless, you should talk to your coffee table book publisher about it. You may even consider consulting an art director or a creative director.

Write a story

Pictures may say a lot of things, but that does not mean that you will not include words. Words can provide context and reinforce the bigness of your coffee table book’s idea. With that, consider writing a story. That does not have to be long. Keep the words simple, too.

Making a coffee table book is something to consider when coming up with a big campaign. This is especially useful when you are doing a launch or celebrating a milestone or an anniversary. It is a must that you work with reliable designers and writers for this project.